RTK

About

Project
Brand: RTK
Client: RTK Group
Year: 2025
Industry: Technology
Location: UK

 

Deliverables
Brand Positioning
Visual Identity
UX/UI Design
Development
Motion Design
link rtk-group.com

 

RTK is an IT company offering comprehensive solutions in the hardware area, including modernizing data centers, improving their security and reducing e-waste during the cloud migration process.

RTK (formerly Relltek) has from the beginning referred to itself as ‘bold’ and ‘vibrant’

The basis of RTK’s new identity finally became a duplicated arrow, which is the brand’s signet, the shape of which we obtained by cutting a regular hexagon – a hexagon, in half. In doing so, we responded to the client’s need, while creating a flexible, scalable,  element, later used as a photo mask, icon, bullet point and ornament.

To emphasize RTK’s precision, we enclosed part of the text in technical brackets and organized the whole thing using vertical lines grid. For a better overview of the company’s services, we applied color coding to the three main solutions.