RTK

About
| Project |
| Brand: RTK |
| Client: RTK Group |
| Year: 2025 |
| Industry: Technology |
| Location: UK |
| Deliverables | ||||||
| Brand Positioning | ||||||
| Visual Identity | ||||||
| UX/UI Design | ||||||
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| link rtk-group.com |



RTK is an IT company offering comprehensive solutions in the hardware area, including modernizing data centers, improving their security and reducing e-waste during the cloud migration process.



RTK (formerly Relltek) has from the beginning referred to itself as ‘bold’ and ‘vibrant’





The basis of RTK’s new identity finally became a duplicated arrow, which is the brand’s signet, the shape of which we obtained by cutting a regular hexagon – a hexagon, in half. In doing so, we responded to the client’s need, while creating a flexible, scalable, element, later used as a photo mask, icon, bullet point and ornament.


To emphasize RTK’s precision, we enclosed part of the text in technical brackets and organized the whole thing using vertical lines grid. For a better overview of the company’s services, we applied color coding to the three main solutions.
