Axendi
3 |
| key user journeys defined and implemented |
72 |
| pages restructured and simplified |
| Project |
| Simplifying a complex CX and technology ecosystem into one scalable digital experience. The goal wasn’t just to modernize the experience, but to make a complex CX and technology offering easier to understand, navigate and communicate across different audiences. |
About
| Project |
| Industry: CX, Technology |
| Size: +1700 |
| Stage: Enterprise |
| Duration: 12 weeks |
| Location: Poland |
| Scope | ||||||
| UX Strategy | ||||||
| UX Design | ||||||
| UI Design | ||||||
| ||||||
| live website axendi.com |
| Insight |
| Axendi didn’t need a new website. It needed a way to make what it does understandable. This wasn’t a redesign. It was a shift to a clear CX and technology narrative. |
| Challenge |
| Axendi didn’t lack services. It lacked clarity. The offer was complex, fragmented, and hard to navigate — especially for enterprise buyers. |
| Context |
| Axendi is a large-scale CX and BPO provider, with 1,700+ agents, 15 languages and 12M+ customers supported annually. After a recent rebrand, the company needed a digital layer. |
| Solution |
| We designed and built a modular website focused on clarity. We translated complexity into a clear system — so the entire offer is easier to understand and communicate. |
“In projects like this, the real challenge isn’t visual — it’s structural.
When the offer is complex, the focus shifts from how things look to how they make sense. Our role was to simplify that complexity and turn it into something that could actually support sales.”
 | Tom Galecki, Human Creative |
| Structure before design |
| Before exploring visuals, we focused on simplifying the offer and defining how different parts of the business should connect. |
| User journeys |
| We mapped key user paths to understand how enterprise buyers navigate complex service structures. |
| Workshops & alignment |
| Through workshops with stakeholders, we aligned business goals, user needs and communication priorities. |
| One clear system |
| The final structure connected Advisory, Technology and Delivery into one scalable and understandable experience. |
Result
| Outcome |
|
| Transformation |
| Axendi’s redesign wasn’t about aesthetics.It was about transforming a fragmented enterprise offering into a scalable and understandable digital experience.By combining strategy, UX and visual systems, we created a platform that supports communication, sales and future growth. |