Axendi
About
| Project |
| Brand: Axendi |
| Client: Axendi |
| Year: 2025 |
| Industry: CX, Technology |
| Location: Poland |
| Deliverables | ||||||
| UX Strategy | ||||||
| UX Design | ||||||
| UI Design | ||||||
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| link axendi.com |
Case overview
| Context |
| Axendi is a tech-driven CX and BPO provider working with 1,700 agents, 15 languages and 12 million customers served annually. |
| Challenge |
| At this scale, clarity becomes critical. The existing website didn’t fully reflect the complexity of the offer or the level at which the company operates. |
| Approach |
| We focused on structure first — helping users understand Axendi as a broader CX partner combining Advisory, Technology and Delivery. |
| Outcome |
| The result is a clearer and more credible digital presence, making the offer easier to understand and supporting stronger positioning in enterprise-level conversations. |
Designing for clarity at scale
The website needed to balance complexity with usability — making a broad and layered offer easier to navigate without oversimplifying it.
Working with a company of this scale required aligning multiple teams, services and user needs into a single, coherent structure.
