Lerom Law

Lerom Law is a Canadian law firm specializing in immigration law. The firm works mainly with business clients, however, it has a very individual and human approach to each client. We were asked to comprehensively create a new corporate image and design a website.

As a goal, we were asked to create an image of an international company appropriate to the ambitious plans of its founders. The image was to be modern and clearly distinctive in the usually conservative legal industry. “Corporate style with family values” was how the company defined its expectations during the first discussions. When creating the company’s strategy, from the beginning we talked about what the company would look like in the future. We knew we had to create a consistent vision and principles that would last for years to come. The visual system we created was to be flexible and easily applied by every employee of the company.