UnBound X

About

Project
Brand: UnBoundX
Client: UnBoundX
Year: 2024
Industry: FinTech
Location: USA

 

Deliverables
Brand Positioning
UX/UI Design
Development
Illustration
Motion Design

 

UnBoundX is a US-based FinTech startup that aims to democratise finance. The platform is a space for sharing knowledge, views on investing as well as providing opportunities for active investment

In building the brand image, we wanted to emphasise the social aspect of the platform

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From the beginning, we knew that the platform was aimed at a young audience, so the communication had to be direct and modern. We used fresh visual codes such as gradients and dynamic page layouts to appeal to a younger audience.