UnBound X

About

Project
Brand: UnboudX
Client: UnboundX
Year: 2024
Industry: FinTech, EduTech
Location: USA

 

Deliverables
Visual Identity
Web Design
Web Development
Illustration
Typography
Motion Design
Interaction
link unboundx

 

UnBoundX is a US-based FinTech startup that aims to democratize finance. The platform is a space for sharing knowledge, views on investing as well as providing opportunities for active investment

In building the brand image, we wanted to emphasise the social aspect of the platform

From the beginning, we knew that the platform was aimed at a young audience, so the communication had to be direct and modern. We used fresh visual codes such as gradients and dynamic page layouts to appeal to a younger audience.