Brand: CarbStrat
Client: CarbStrat
Year: 2024
Industry: Consulting
Location: Belgium


Brand Positioning
Visual Identity
Web Design
Web Development
Brand Guidelines



CarbStrat is a Belgian independent carbon management and industry decarbonisation consultancy. Created by world-known expert Rachel Moore, it supports global decarbonization. We were responsible for the positioning of the company, the creation of the corporate identity including the logo as well as the design and implementation of the website.

The brand operates at the intersection of business, politics and ecology to promote decarbonisation policies.

The website is clean, simple and direct. The blog allows for conscious branding as an industry expert and supports the company’s activities on LinkedIn. It also promotes the founder – Rachel Moore- as an important figure in the decarbonization of the world.