Brand: Ednas
Client: Ednas Design
Year: 2024
Industry: Architecture, Design
Location: UAE


Brand Positioning
Visual Identity
UX/UI Design


EDNAS is a modern, multidisciplinary architecture and interior design studio based in Dubai. As its founders Firas Edelbi and Samer Al-Nassen emphasize, their projects combine modernity with the rich heritage of the Middle East. The resulting designs are thus eclectic – interweaving luxurious arabesques with modern forms.

The challenge was to create an identity that, on the one hand, would resonate with the richness and a kind of heaviness of EDNAS’ realizations, and on the other hand – introduce the element of freshness that the founders were so keen on.

The first value is conveyed in the logotype, which clearly alludes to Eastern iconography.