Ednas
![](https://human-creative.co/wp-content/uploads/2024/05/EDNAS-KTR06-1-min.jpg)
About
Project |
Brand: Ednas |
Client: Ednas Design |
Year: 2024 |
Industry: Architecture, Design |
Location: UAE |
Deliverables |
Brand Positioning |
Visual Identity |
Logo |
UX/UI Design |
Website |
![](https://human-creative.co/wp-content/uploads/2024/05/EDNAS-KTR07-min.jpg)
EDNAS is a modern, multidisciplinary architecture and interior design studio based in Dubai. As its founders Firas Edelbi and Samer Al-Nassen emphasize, their projects combine modernity with the rich heritage of the Middle East. The resulting designs are thus eclectic – interweaving luxurious arabesques with modern forms.
![](https://human-creative.co/wp-content/uploads/2024/05/EDNAS-KTR05-min.jpg)
![](https://human-creative.co/wp-content/uploads/2024/05/EDNAS-KTR01-min.jpg)
![](https://human-creative.co/wp-content/uploads/2024/05/EDNAS-KTR09-min.jpg)
The challenge was to create an identity that, on the one hand, would resonate with the richness and a kind of heaviness of EDNAS’ realizations, and on the other hand – introduce the element of freshness that the founders were so keen on.
![](https://human-creative.co/wp-content/uploads/2024/05/EDNAS-KTR04-min.jpg)
The first value is conveyed in the logotype, which clearly alludes to Eastern iconography.
![](https://human-creative.co/wp-content/uploads/2024/05/EDNAS-KTR03-min.jpg)
![](https://human-creative.co/wp-content/uploads/2023/09/EDNAS-KTR02-min.jpg)