CarbStrat

CarbStrat is a Belgian independent carbon management and industry decarbonization consultancy. Created by world-known expert Rachel Moore, it supports global decarbonization. We were responsible for the positioning of the company, the creation of the corporate identity including the logo as well as the design and implementation of the website.

The image of a consulting company in such a specific sector required conscious and well-considered decisions. The serif font gives the brand a serious and sophisticated feel. Intense and saturated colors highlight modernity and readiness for change. Change also means a gradient, which is the brand’s central motive.

The website is clean, simple and direct. The blog allows for conscious branding as an industry expert and supports the company’s activities on LinkedIn. It also promotes the founder – Rachel Moore- as an important figure in the decarbonization of the world.