|Industry: EUC Software|
Workscope is an EUC Software company that allows companies to use spreadsheets to map, monitor and reduce business risk. The platform reduces hidden errors and facilitates data flow analysis. Due to the change in its services, the company decided to fully rebrand away from the previous name HUB85 to the simpler to communicate name, Workscope. Human Creative was responsible for creating the branding strategy, including logo, corporate identity, website, promotional materials, 3D animations and illustrations.
Rotating balls represent a set of data in the company. One ball is a single file monitored by Workscope.
Such a simple and flexible theme allowed us to create a series of illustrations and animations that visualize abstract concepts. The geometric form of the dots also became a visual differentiator for the company.
Companies in the technology industry often have trouble explaining complex and technologically advanced products in simple words.
We were looking for a way to convey the most important features of the company, such as model risk management, risk and quality analysis, or data lineage & governance. The theme here was a 3D animation that illustrates how the Workscope platform works. Rotating balls represent a set of data in the company. One ball is a single file monitored by Workscope. Simple, right?